Picasso is sitting in the park, sketching. A woman walks by, recognizes him, runs up to him and pleads with him to draw her portrait. He’s in a good mood, so he agrees and starts sketching. A few minutes later, he hands her the portrait. The lady is ecstatic, she gushes about how wonderfully it captures the very essence of her character, what beautiful, beautiful work it is, and asks how much she owes him.

“$5,000, madam,” says Picasso. The lady is taken aback, outraged, and asks how that’s even possible given it only took him 5 minutes. Picasso looks up and, without missing a beat, says: “No, madam, it took me my whole life.”


Saeed Mirfattah, MA, CPCC, is a certified professional life, career, business and leadership coach who has worked with individual contributors, teams and CEOs of corporations and startups such as Google, Twitter, Trulia, Facebook, as well as, philanthropists and leaders in the non-profit industry. He has worked locally, nationally and internationally with small, medium and large sized organizations assisting global clients to make organizational, career and personal choices that change their lives for the better.


Saeed has spent the last 20 years in executive leadership roles with cumulative experience in education, healthcare, philanthropy, and the consulting industry. He has managed corporate work-life programs, and large scale complex systems change initiatives to improve the lives of people in marginalized communities. He is the founder of The 360 Impact, a consulting firm dedicated to developing leaders, coaching teams, and transforming organizational culture.

He earned his undergraduate degree in Child Development and his Masters degree in Social Anthropology from the School of Oriental and African Studies, University of London.

Saeed is a Certified Professional Co-Active Coach (CPCC) having earned his professional coaching credentials from the Co-Active Training Institute, the largest experiential coach training and leadership development organization in the world. The gold standard of coach training, the prestigious Certified Professional Co-Active Coach (CPCC) designation is the most rigorous and respected in the industry and accredited by the International Coach Federation (ICF).


Saeed has lived, studied and traveled abroad extensively. He spent three years traveling and working in Asia, traveled by bicycle from Indonesia to Spain and later from Alaska to San Francisco, CA. He is an avid photographer and motorcycle enthusiast. He currently resides in San Francisco, CA.


The single most important factor influencing a person’s success — whether personal or professional — is mindset. What you think about consistently has a direct impact on your behavior, and not the other way around. So, it’s important to get this fundamental ingredient right. Mindsets motivate individuals to change their behaviors. Mindsets are the goals, beliefs, and emotions that motivate individuals to engage in personal and organizational behaviors. People tend to only engage in new behaviors when they believe that they will be able to successfully perform the behavior, and that doing so will be advantageous. Becoming aware of our thought processes and limiting beliefs is the first step to examining and changing maladaptive mindsets


Mechanism is not theory or esoteric intellectual blather. It’s business and life management based on simple real-world mechanics. It is how you function socially, cognitively, emotionally, and physically. It is also the sustained establishment, control, and management of your personal and business systems (and therefore your destiny). Sustained behavior change results in a variety of individual and organizational outcomes, such as greater life satisfaction and stronger job performance.


Mastery is about how you practice, not how often. If you want to achieve mastery, you must learn to practice deliberately. It is the ability to grasp skills well enough to be productive with them, well enough to break rules, and well enough to combine them with other skills and ideas to advance your life and career goals. Personal mastery leads to higher job satisfaction, greater goal attainment, higher resilience, lower stress levels, greater purpose and meaning, and higher life satisfaction.


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