March 26 , 2019 • 6 minute read • by Saeed
“Work is love made visible.”
Contrary to the common belief, goal setting was not invented by self-help gurus and life coaches.
There is actually an impressive body of evidence behind the theory of goal setting dating back to the early 70’s. This research shows how focus, attention, persistence, feedback, incentives, rewards, self-efficacy and a host of other factors influence our degree of success or failure in achieving goals.
In over 25 years of working with real people, I’ve fine tuned what an effective goal-setting process looks like and I’ve come to the conclusion that while goals can be SMART, aligned with your values, big, audacious and hairy, there is one factor that people commonly skip, that tends to make the biggest difference in whether or not those goals are reached.
Research shows that when we make a goal visible and keep it in front of us, our chances for achieving that goal increase dramatically.
In 1979, interviewers asked students enrolled in a Harvard MBA program, how many of them set goals. They found 84% of them set no goals at all, 13% of them set goals but they weren’t committed on paper and only 3% of them set goals that were committed on paper and had planned to accomplish them.
In 1989, they interviewed the same individuals again, they found that 13% of those who set goals but weren’t committed on paper were making twice as much as the 84% who had never set goal.
The 3% who set goals and committed on paper and had the plan to accomplish them were making more money than the 97% put together.
Goal visibility is about motivation, commitment, progress and accountability. It is at this intersection that success in achieving your goals is had. As a social species and one that gives primacy to sight, people have envisioned their dreams and desires from the dawn of time. It’s only natural that we still do. We care about what others think and see. In today’s workplace, shared goals are a powerful way to keep team members on the same page and to drive engagement.
How to make your goals visible:
1. Talk about it: telling others about your goals creates an immediate accountability mechanism. The larger the audience, the larger the accountability. It’s easier to slip out of accountability if you tell one friend or colleague vs. your whole team or company.
2. Doodle about it: draw, paint, clip pictures out of a newspaper and create something compelling and meaningful that can represent your goal and how you see it. Having a visual representation of what you are trying to achieve and where you are trying to go is a powerful reminder of the rewards waiting for you. Human beings are not terribly good at being patient for what’s in the distant future. A visual representation of the future you want to create would go a long way towards keeping that desired state in your line of sight.
3. Write about it: studies have consistently shown that writing down goals increases the odds of completion. When you write down goals, they immediately become real and in writing them down, you can see whether they lack specificity or are overly ambitious. The act of documenting the goals helps get you clear on them.
4. Post about it: finally, sharing your goals with others provides the opportunity for feedback and accountability. Friends and colleagues will begin to take an interest in your goals and check in on progress. Sharing your goals will also encourage others to share their creating the opportunity for mutual accountability partners. But you also have to avoid making goals *too* visible. Derek Sivers discusses public goals in his TED Talk, sharing how a public announcement of goals gives you a similar satisfaction to actually completing them — and then, you don’t bother.
A final word…
Lastly, be sure you review your goals on a regular basis and don’t be afraid to discard those that are outdated or no longer relevant. If a goal is no longer meeting its purpose, don’t be afraid to yank it. Sometimes you need to eliminate less important goals in order to meet the ones that matter. The law of diminishing returns would dictate that the fewer goals you have, the more likely you are to meet them with excellence and depth.
It goes without saying that goals have to be meaningful. Otherwise, goal setting can lead to pressure, frustration and a feeling of failure. Stay determined and positive. With the right mindset and mechanisms in place, you can achieve anything you want. Above all, make it visible.
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