It’s About Action Not Ideas: Why Inertia and Emotions are Your Enemy

January 16, 2018 • 3 minute read • by Saeed

“Ideas not coupled with action never become bigger than the brain cells they occupied.” ~Arnold H. Glasow

You may be married to your great ideas. You may think that it’s your great idea that will change the world or create your next business success. I am here to tell you that you are wrong.

The success of you, your team, your company or your community is reliant on one thing and one thing only: your commitment to action.

As evidence, please consider the work of Bill Gross. Bill founded the technology incubator IdeaLab in 1996. Since its founding, they have created over 150 companies with more than 45 IPOs and acquisitions.

Naturally, Bill has had a unique vantage point on why some companies succeed where others fail. He analyzed the companies founded by IdeaLab and ranked each company on a scale of 1-10 on 5 factors:

·        Idea

·        Team/Execution

·        Business Model

·        Funding

·        Timing

Timing beat out all other factors with Team/Execution coming in a close second. Here is how things looked:

·        Timing (42%)

·        Team/Execution (32%)

·        Idea (28%)

·        Business Model (24%)

·        Funding (14%)

Inertia (and Emotions) are the Enemy

Raymond Albert “Ray” Kroc took over the budding fast food burger chain from the McDonald brothers in 1954 and turned it into a nationwide and eventually global franchise. As he liked to say, the two most important requirements for major success are: “first, being in the right place at the right time, and second, doing something about it.”

You recognize this pattern. You are frustrated at work or with some aspect of your life. An idea comes into your head and you get incredibly excited. Your passions are stirred. You have found a way out. Your new idea rises to the top of your to-do list. But after a while, after thought, research and reflection, it starts getting pushed back down again.

As Gregg Krech writes in his book The Art of Taking Action: Lessons from Japanese Psychology, the problem with this approach to motivation is that it’s far too hung up on the importance of being excited about the idea –  on the emotional surge that results in a temporary rush of motivation that comes from believing we are about to change the world or to change our lives for good –  and that eventually gives way to actually doing the less glamorous work needed to advance the idea. The alternative is to stop riding the tide of emotions and do stuff anyway.

“The only way to really deal with the problem of excitement,” Krech writes, “is to stop becoming dependent on it.”

A final word…

All this doesn’t mean resigning yourself to a relationship or job you hate; it just means not relying on excitement, or the avoidance of discomfort, to decide on your next move. It means being a doer rather than a thinker. It means stop procrastinating while you hold out for perfection. It means slaying the fear dragon. Fear of success or failure. Fear of uncertainty. Fear of what others will think of you. It is action, not ideas, that contains the power to dissolve your fears. Non-action is exhausting. Non-action is de-motivating.

Don’t wait. Don’t procrastinate. Don’t overthink. Make a commitment, create momentum and embrace the power of doing something ‘NOW.’

After all, it’s what you do after the excitement fades that defines who you are.

Good luck.

Wait! Before you go…

I really appreciate that you are reading my post. If you found it helpful, I invite you to follow me on LinkedIn or subscribe to read exclusive content on my BLOG.

Why would you follow me?

I write personal and professional development articles to help readers be the most effective human being they can be; in short, to help you find your inner awesomeness. By liking, commenting, sharing, and following, you are encouraging me to keep going. It is my direct feedback loop that tells me that I am providing value to you.

I also love connecting with new people and seeing what others are up to in the world.

Last thing, if you liked this post, consider checking out my other recent posts for inspiration and concrete actions steps to become more effective at work and life.



©2018 – All Content by Saeed H. Mirfattah, M.A.

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