December 19, 2014 • 10 minute read • by Saeed
WARNING: This post may be a difficult pill to swallow for some jobseekers (also it has lots of numbers).
“Nothing will work unless you do.”
– Maya Angelou –
Reality Check #1: 70% of people land jobs through networking.
Reality Check #2: 15% of jobs are filled through the traditional application process.
Reality Check #3: 42% of openings are filled by internal candidates.
If you were gambling in Vegas, which of the odds above would you bet your money on? The reality is that most jobs are either filled internally or through employee referrals. In your job search, Similarity Theory, which states that most people gravitate towards what’s familiar, is working against you. People don’t really want to hire strangers. That’s difficult-pill-to-swallow number 1.
But you’ve spent numerous hours hiding behind your computer and polishing your resume and cover letter because sitting at your computer and applying for jobs makes you feel productive. Which means you haven’t been talking to real people who can give you a real job. You’ve only managed to give yourself a false sense of security. The truth is that while you feel productive, your bank account is draining and the lack of response from employers is making you feel more insecure. That’s pill number 2.
Listen up. The problem is that what you have is a set of practices that amount to nothing more than a crapshoot. You don’t have a real strategy. You might as well go to Vegas and take your chances there. And that’s pill number 3.
So, what are you are doing wrong and how can you do it better?
1. You’ve adopted the shotgun approach
You believe that if you apply to enough jobs, you’ll eventually beat the odds and land one. You aim at your target like a shotgun, not a rifle. The problem is that when you adopt the shotgun approach, you often show up as over – or under qualified. Stop shooting in the dark and start doing some real field research. Ween yourself off your job board dependence. Imagine the job search process before computers. You had to hit the pavement and talk to real people instead of their avatars. Those were good days. Get out of your cave and into the light of day and press some flesh. That’s called being strategic. Which brings me to my second point.
2. You don’t like to network
Get over it – and I mean like yesterday get over it. How can you even survive in the workplace and advance your career if you don’t like networking? Networking is your number one avenue to work. Start identifying companies that you would like to work for and begin networking even before their jobs are posted. Yeah, I said it. Networking after a job is posted isn’t networking – it’s fly fishing (whatever that is). Also, forget HR. They’re too busy anyway. Invest your time reaching out to peer-level employees instead. Learn how they landed their jobs. Many employers don’t even know what they are looking for until they see it. Meet with actual people who have actual pain points. Then demonstrate how your skills, qualifications and background can solve their problems for them. That’s called writing your own job description. It takes time, skill and credibility, and it takes confidence. But trust me it’s totally doable.
3. You haven’t done your homework
I can’t stress this one enough. Why are you even applying for the job (besides the fact that you need one) if you don’t know anything about the company or the people? Why would they hire you if you showcase zero understanding of their work – their charitable nature? I don’t think so. And I don’t mean a rudimentary understanding either. Anybody can get on a website and read the About tab. Big deal. What you need to do is go deep. Find out about the industry, the competition, the customers – their past and future challenges and so on. Read their annual report. Look up their YouTube Channel, Facebook Page and LinkedIn page. Find out about the people in the organization by checking out their profiles on their website or on LinkedIn (I know, there is a fine line between stalking and research). Who did they work for before? Are their experiences similar to yours? Without exception, hiring managers are turned off by people who show up woefully ignorant of the company. So why should they hire you? That’s called, being smart. You know they’ll be checking up on you, so check up on them (wait till you get to the end of this post to find out how they are checking up on you right now – scary!)
4. You haven’t reached out to recruiters
Did you know that some jobs are only filled by recruiters? That’s right. They are not even advertised. Did you also know that temp-agency jobs often lead to regular employment? In fact, many employers use this as a try-before-you-buy strategy. So take advantage of it. It’s a good way to see and be seen. You still need to have a targeted strategy by reaching out to recruiters in your particular industry. But going through a recruiter or temp agency is a good way to get moving again and regain your motivation. That’s called being employed while you look for your real dream job.
5. You make lots of assumptions
You purposely submit a vague resume because you assume casting your net wide will catch you the most fish. Wrong! You’ll only get a call if you are a good match. Period. You also assume that every job posting you see is real. Wrong again. Some postings are just to see what kind of response is received and then the posting is modified based on the response. They are just testing the waters. Yes, surprise – employers sometimes don’t know what they are doing. Some job posting – no, actually many job postings are just filling the mandated requirement to post a job publicly when all along they have had an internal candidate in mind. Ouch! I know, it sucks. But this is the real world and it’s not pretty. That’s pill number 4. Finally, you assume that if you follow up with a prospective employer about your application, they’ll be annoyed with you and it’ll hurt your chances of landing the job. This is only true if you are annoying. Otherwise, a professional follow up call or email (and I do mean professional) to see if they have in fact received your materials and to see if there is any more information you can provide, is perfectly acceptable. That’s called showing interest.
6. You haven’t cleaned up your act
If you think they won’t ‘Google’ you, think again. When they do, what will they find? Is your Facebook profile full of photos of you stumbling over in a drunken stupor or mooning your BFF? Buh- bye. Want to hear something even more insidious? Social Intelligence, an online company that claims to be the leading provider of social media screening, uses “social media background checks” to dig up dirt on your social Self and provides the detailed ‘intel’ they’ve trolled up to employers. I don’t know how pervasive this practice is but it’s surely a wave of the future (if anyone does know, please comment below). And that’s difficult-pill-to-swallow number 5. It’s a brave new world and you have to learn how to navigate it. So use social media to your advantage and clean up your act. That’s called beating them at their own game. You should know by now that a well-constructed LinkedIn profile can be a boost to your job search. Consider your profile your virtual resume. Make sure it lines up with your paper one. But also know that that is only a limited use of your profile. There is much more you can do to boost your ratings. LinkedIn claims more than 250 million + users in more than 200 countries. That’s a lot of eyeballs (by my calculation, it’s 500 million stares). So what do they see when they see you? If your LinkedIn profile picture is of you lying in a hammock with a cocktail in your hand, well…
I know all this feels a little deflating. But please don’t feel defeated by your initial failure to land a job. Successful job seekers use a variety of tactics during their job search. If you’ve turned your home office into your own personal sweat shop churning out job application after job application and that’s all you do, realize you have become a one-trick pony. If you are waiting for the phone to ring only to be disappointed, don’t assume the world is against you and fall into a pit of despair and desperation. Realize instead that you are simply not using the right set of strategies. Pick up the phone, reach out to contacts and friends and generate new leads for yourself. Be proactive. They may not all land you a job but they’ll help you feel more hopeful and confident and take the edge off your desperation.
Above all, hold your head up high, know your worth and maintain a positive attitude. Your time will come.